Review
Your site is live, what now?
Feedback
Feedback is the single most important component of growth.
Direct contact with your clients allows you to record how they behave and what they say. Your website can give you a level of contact with your clients hitherto unheard of.
User testing
Imagine Mercedes never checking to see what their clients thought of their latest model.
Every product can benefit from user-testing; a website is no different.
Watching people from your target audience using your site can provide great insights. Not just to the website but your business itself.
We can see how people use the site. Does it match expectations? Do they have any suggestions? Can they find what they expect to be there?
Continued development
As we learn the strengths and weaknesses of the site we can optimise the design and content to make the website more and more effective.
A website should remain current and should grow. Think of your favourite websites; they are updated regularly and they improve over time.
Yours should be no different.
Development plan
A strategy for your online activity. Email newsletters, updated content and online promotion should all be considered.
